Why one shoot can need several permits
In the UAE, permission to film isn't a single document. The content you're filming, the locations, any aerial shots, the equipment you bring in and the people appearing on camera can each need their own approval, sometimes from different authorities.
Each emirate also has its own film and media bodies. Abu Dhabi and Dubai, for example, have separate film commissions with their own processes. If your project moves between emirates, the requirements move with it.
Our job is to see the whole picture from your brief, so you never find out about a missing approval on the morning of the shoot.
What we handle
Filming permits
For commercials, films, TV, music videos and online content shot in public places. Issued by the film commission or media authority in each emirate.
Content approval
Some productions need their script or concept approved before a filming permit can be issued. We prepare the submission and handle any questions that come back.
Location agreements
Hotels, malls, private venues and land all have owners with their own conditions. We arrange access and paperwork alongside the official permits.
Drone and aerial filming
Aerial work needs separate clearance from aviation and security authorities. We build it into the plan from day one because it often takes the longest.
Event and activation permits
Brand launches, pop up stores, exhibitions and live performances. Event permits are issued emirate by emirate, for example by DET in Dubai and DCT in Abu Dhabi.
Visiting advertiser permits
International influencers and creators promoting a brand in the UAE need a permit from the National Media Authority, usually arranged through a licensed UAE agency. We check this for every campaign.
Temporary equipment entry
Bringing cameras, lighting or sound gear from abroad? We help you plan customs entry, often through an ATA Carnet, so your kit isn't held up at the airport.
Crew and talent visas
Crew and talent coming from abroad may need the right visa to work on your project. We check what each person needs and help arrange it.
An example: a two day brand shoot in Abu Dhabi
Here's how a fairly typical project breaks down. Your brief might need fewer approvals, or a few more.
| Approval | Usually arranged with | Needed when |
|---|---|---|
| Content approval | National Media Authority | Before the filming permit is issued |
| Filming permit | Abu Dhabi Film Commission | Filming in public locations |
| Location agreement | The venue or landowner | Filming on private property |
| Drone filming approval | Aviation and security authorities | Any aerial footage |
| Temporary equipment entry | Customs, often through an ATA Carnet | Bringing kit from abroad |
| Visiting advertiser permit | National Media Authority | Foreign talent promoting a brand |
How it works
Send your brief
Tell us what you're making, who it's for, where and when you'd like to film, who's on camera and what equipment you're bringing. A treatment or script helps if you have one.
We build your permit checklist
We map every approval the project needs, the authority for each one, who's allowed to apply and a realistic lead time. You'll see it all in one list.
You get an itemised quote
Official fees, location costs, partner charges and our coordination fee are shown separately. We'll also point out any dates that look tight.
We prepare and submit
Once you approve the quote, we prepare each application and the authorised applicant submits it. Every reference and receipt appears in your account.
We handle the back and forth
Authorities sometimes ask for changes or more information, and we deal with those. If a date or location changes on your side, we update the permits and show you any extra cost before it happens.
You're cleared to shoot
We only mark your project ready when every required permit is approved and valid for your dates and locations. Then we send your team the documents and any conditions they need to follow on the day.
What to put in your brief
The more we know at the start, the fewer surprises later. A good brief covers:
- Who is commissioning the project and who is producing it
- What you're filming and what it's for, such as an advert, a film or social content
- Your preferred locations and dates, plus any backups
- The size of your crew and who will appear on camera
- Any drones, special effects, vehicles or animals
- Equipment you're bringing into the country
- Where the finished content will be published
Give yourself enough time
Simple permits can come through quickly. Projects with content approval, aerial filming or several locations take longer, and public holidays and busy seasons can add more time on top.
Our advice is simple: talk to us as soon as you have a rough idea of dates and locations. Getting a checklist from us costs nothing, and early conversations are where most delays are avoided.
Permit questions
Can you get a permit for any location?
We can apply for most public and private locations, but some sites are restricted or closed to filming, and the final decision rests with the authority or the owner. If a location isn't possible, we'll tell you early and suggest alternatives.
Do individual creators need permits?
Often, yes. Filming commercially in public places, or promoting a brand as an influencer, can need a permit even for a small production. Tell us what you're planning and we'll tell you what applies.
Can you help if we've already started the process?
Yes. Share what you've submitted so far and we'll pick it up from there, checking nothing has been missed along the way.
What happens if a permit is refused?
We'll explain the reason and work with you on changes, like a different location, time or approach, then resubmit if that makes sense. Your project won't be marked ready until everything it needs is in place.
Do you work outside Abu Dhabi and Dubai?
We're building coverage across all seven emirates. Each one has its own process, so tell us where you're filming and we'll confirm how we can help.